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Low level of conversions per click. But Brainlabs saw an opportunity there. Chance to connect with a new do it when they were deciding to travel. The first thing they BH Lists wanted to do was move beyond people who were going to book a flight anyway. What they wanted were people in a higher income bracket showing intent to travel and also travel internationally. That meant including business travelers and looking beyond people who were searching for Icelandair organically. Screenshot 2023 10 04 At 12.05.47 PM 301×600 However

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