Controversial (Ian Brodie) ianbrodie Controversial subject lines often produce an immiate response from readers bas on whether or not they agree with the statement you’re making. As Ian Brodie describes in this post it’s important to make sure the email subject actually addresses the controversy and has something to say. If you simply include a flashy subject line but don’t deliver you’re likely to disappoint your audience. Why it works : Controversy can provide a powerful email tone when us correctly. Examples of effective subject lines Sticker figures holding email labels such as spam trash and inbox
After reading this subject it is clear
How to Grow Your Email List” (Campaign Monitor) Asia email list campaignmonitor This example is from Campaign Monitor and is a good example of a “how-to” email subject. After reading this subject it is clear that the content will share some information on how to grow an email list. When the content of your email actually provides value behind the headline you’re much more likely to get increasing click-through rates over time. Why it works : Teaching your audience is one of the best ways to demonstrate expertise in your chosen niche.
What Can You Afford
Warby Parker – “Pairs Nicely With Spreadsheets” (OptinMonster) optinmonster This example from Warby Parker is shar by OptinMonster and is a fun play on the idea of food pairings. Many of Warby Parker’s customers use their glasses to read BH Lists dense documents like spreadsheets so this is a very relevant message. It’s also short and makes the point with just four words. Why it works : A short relevant and entertaining subject line is likely to resonate with an audience. 21. Zillow – “What Can You Afford?” (HubSpot) HubSpot This post from HubSpot shares several tips for improving the subject line quality of your emails.
