You’re running a re-engagement campaign. 1. You’re transferring data between CRMs. Having bad CRM data can negatively affect your marketing campaigns’ ROI, kill sales productivity, and waste money. According to Gartner, “Organizations lose $13.3 Million yearly on average on poor data.” 2. You’re switching ESPs. The same process goes for […]
The best way to answer these questions is to clean your list and determine what is good and bad before you send. 6. You’ve purchased an email list. You should never buy an email list. In email marketing, quality always comes before quantity. It’s best to build your list organically, […]
To ensure that you’re only getting real leads or subscribers through your web forms rather than bots, spam traps, or typos, you need to put a real-time email cleansing API into place. This will not only help decrease the fraudulent or inaccurate data attacking your forms, but it will also […]
However, don’t forget that spam traps, bots, and other emails can pass verification because they open emails and click through just like real users with real emails. On the other hand, complainers or screamers are real people who report you to internet service providers (ISPs), the Federal Trade Commission (FTC), […]
If you truly want to stand out with your B2B email marketing, don’t be afraid to do something different around special holidays or occasions. Finding a creative way to leverage holidays can help you connect with your customers! Final words Are you inspire to try some of these email newsletter […]
This not only solidifies relationships with other brands but also tells your audience that you’re a collaborative organization that thrives on creating value for customers through effective partnerships. In the above newsletter, Instagram scheduler Later does a great job of announcing their partnership with HubSpot and other small businesses. By […]
This onboarding email from Harvest encourages the prospect to invite others to join in on the free trial. However, notice how it keeps the copy short and the messaging simple? This brand is aware that potential users may be tight on time (because we all are)and respects that with an […]
What are some effective B2B email marketing examples and strategies. Now that we have an idea of what to include in a B2B marketing email. Let’s look at five proven techniques and examples. Build trust through content (InVision) Keep it short and simple (Harvest. Tell a story (Salesforce) Collaborate and […]
A call-to-action (CTA) to clearly guide your busy customer to the information they need to make a purchase. Why is it important to remember your audience? While your B2B audiences are human, keep in mind that people buy differently when purchasing for business rather than for pleasure. Strategies that might […]
But it also sells to businesses and has services like AWS (Amazon Web Services) that many of the biggest companies in the world use. What are some best practices for B2B email marketing strategies? In many ways, B2B marketing can be trickier than B2C marketing. That’s because the customer journey […]
However, just because you’re not marketing to individual customers doesn’t mean you shouldn’t put a human touch on all your email marketing campaigns. B2B audiences are also human, after all! What’s the difference between B2B and B2C? B2B email marketing differs from B2C email marketing in that you’re marketing directly […]
Mail YES Microsoft Outlook (Windows Mail, MacOS iOS 2021-11, Android 2021-11) YES Microsoft Outlook (iOS 2019-07, Android 2019-07) Buggy: renders as with no doctype or as HTML5 Microsoft Outlook (Windows 2007-2019) NO Yahoo Mail (iOS, Desktop) YES Yahoo Mail (Android) NO AOL (iOS, Desktop) YES AOL (Android) NO Don’t forget […]
