However, it does establish some specific rules for sending commercial emails. The U.S. Federal Trade Commission (FTC) lists these main CAN-SPAM requirements: Don’t use false or misleading email header information. Don’t use deceptive subject lines. Identify messages as an advertisement. Tell recipients where you are located. Tell recipients how to opt out of receiving your emails. Honor opt-out requests promptly (within 10 business days) Monitor what others are doing on your behalf (third-party solution providers) Find out more about CAN-SPAM compliance for email marketers. CASL The Canadian Anti-Spam Law (CASL) is considered to be a bit tougher on spam than the U.S. version.
How to segment your audience to send targeted content
So, I guess Canadian politeness doesn’t apply Botswana Email List to spammers). One thing that separates CASL from CAN-SPAM is that Canada’s law requires both an opt-in process and a way to opt-out. The U.S. law only requires a way to unsubscribe, which some feel gives senders a license to spam. CASL also applies to a wider variety of electronic messaging, whereas CAN-SPAM applies to email and some text messages. Find out more about CASL compliance for email marketers. GDPR The European Union’s General Data Protection Regulation (GDPR) was the data privacy legislation that rocked the world when it became law in 2018. It’s still shaking things up, and it’s become the standard for new consumer privacy legislation.
Conversion rate in email marketing
While complying with GDPR is serious business, it shouldn’t BH Lists be a huge concern for senders who are already following best practices and acting responsibly. These are the seven key principles of GDPR: Lawfulness, fairness, and transparency: Have a lawful/appropriate reason for collecting, storing, and processing personal data. This principle includes obtaining consent as well as outlining how and why data is used in a readily available company privacy policy. Purpose limitation: Establish limits on how personal data is used and communicate those limits in the privacy policy. Data minimization: Collect the smallest amount of personal data required. Don’t acquire or store sensitive data you don’t need.
